Released by Trinty P3 as part of the first guest blog by 'The Buyer' in June 2013, this PowerPoint presentation was originally authored by JD when working as Chairman of the specilaist marketing category consulting firm between 2013 and 2014 www.trinityp3.com
This piece also regularly features on twitter. It guides CPOs to the true issues in aiming to significantly reduce, better manage and better align corporate marketing spend.
Click to view the 7 Slides on Marketing
Click to view The Keys to Good marketing Savings for the CPO